In the early 2000s, while traveling in many countries, it all started with bringing clothes, shoes and accessories for friends and family members. Subsequently, friends of friends were added, which is how the first“Tha Switch” store in Tel Aviv was born. For more than 15 years now “ThaSwitch” has been offering its customers quality items from various countries and current trends. From classic to urban, this boutique does not lock itself into one style or trend. Fashion is linked to the evolution of cultures and inspiring ideas from all types of artistic movement as well as traditional heritage.

Since the opening of our first location, Tha Switch had the challenge of bringing to its customers the new brands and trends that are shaping current fashion. Without waiting for a brand to be commercially recognized, from the underground to the mainstream, we have brought here brands such LRG, 10deep, Crooks&castles, Supra, Pro-keds, Obey, Saturdays NYC, Minimum, Ksubi, WESC, 24k, Xlarge, BBC ... back then.

And nowadays, actually: Stampd, Supreme, Palace, CPFM, Wind&Sea, Kith, Corteiz, WTAPS, John Elliott, Clot, Mayo, Tain, Nocta and many others are part of our catalog without forgetting off course our passion for rare and Limited Sneakers, the spine of our store & culture .

At Tha Switch we believe that aesthetics is everywhere, omnipresent, in fabrics, objects, accessories, clothes and sneakers but above all in the heart of the person who wears them.